2008 Awards
AWARDS GIVE CREDIBILITY TO BREWERS
SIBA’s Brewing Business Awards present a golden opportunity for brewing members to increase their credibility, both within the industry and among pub customers.
The awards, now in their third year, aim to recognise professionalism, innovation and commercial commitment. They are open to all of SIBA’s 430 brewing members and have the same ten categories as last year: best support for on-trade; best support for off-trade; best packaging initiative; best innovation; best public relations initiative; best use of electronic media; best promotion; best new launch; best point of sale; and best sponsorship.
Paul Halsey, managing director of Purity Brewing Co in Warwickshire, which won the category for best point of sale in the 2007 awards, said: “Purity considers branding to be a key part of a successful business and we believe our fresh approach has helped us stand out from the crowd in a competitive and saturated market place. It has been an essential part of our aim to attract new drinkers to the joys of cask ale as well as appeal to the more time-honoured connoisseur.
“Winning the SIBA award has reinforced this understanding and rubber-stamps our commitment to significant ongoing investment in new and innovative marketing tools. It has not only given us credibility within the industry but to all our customers too. We are delighted to win such a well respected and very credible award.”
The winners of each category will receive an award and will go forward to an extra round of judging to decide the overall winner. The winners will be announced at a prizegiving ceremony at the Institute of Directors in London on 13 October.
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