WPA Pinfold at SIBA’s BeerX
Last week, members of the WPA team travelled down to Sheffield to exhibit at SIBA’s second BeerX event, held at iceSheffield. The event hosted over 1,000 guests in the form of delegates, exhibitors and beer enthusiasts. Informative seminars were held regularly across the four days – including a talk from Steve Grossman of Sierra Nevada – and SIBA ensured a magnitude of interesting brews were available.
They spent two days exhibiting and met some great new faces in the brewing industry whilst showcasing some of their most recent work. It was great discussing all things beer and branding with brewers from all over the country. From large, established breweries to smaller start-ups, it was an excellent opportunity to keep people up to date with their fantastic achievements, and to offer valuable insights to delegates. WPA maintained live twitter coverage enabling us to immediately keep in touch with the many people they met.