Stroud Brewery – Pint, Pub, Place
Stroud Brewery launches its latest project – Pint, Pub, Place, which aims to develop the relationship between Stroud Brewery, its community and the Cotswold farms that grow their malting barley. It has received support from the Cotswolds AONB Sustainable Development Fund who recognize the projects potential to raise public awareness and foster a sense of identity, recognition and pride with the custodians of the local AONB landscape.
Stroud Brewery is committed to using locally grown barley but it comes at a cost. It is a product selected for quality and hand malted in a traditional way by Warminster Maltings, in small batches. We therefore have to maintain a premium for our products. This can only be maintained by communicating our ‘story’, and encouraging local people to select our beer based on its value as part of ‘their’ unique rural economy.
“Brewing a local beer is one thing, but brewing it using locally grown barley really sets it apart. Cotswolds farmers produce amongst the highest quality malting barleys in the UK and our brewery together with Warminster are the links in the chain that connect local drinkers with their local farms and the characteristic landscape they create.”
The plateaus of the Cotswolds AONB are a prime barley growing area providing important income to local farms. In turn these farms manage marginal aspects of their enterprise: woodland slopes, conservation grazing etc. Our project – through case studies on our website and pub displays – will give these farms an alternative local ‘face’, and opportunity to be recognized for the value they bring to the local landscape and the quality of life it brings to the Cotswolds.