Lerwick Brewery grows supply to Scottish Pub Trade with Wallaces TCB deal
Lerwick Brewery has confirmed a deal with Wallaces TCB, Scotland’s leading full portfolio wholesaler to the On-Trade, to help to fuel the Brewery’s growth in Scottish pubs and bars.
Lerwick Brewery has seen demand for its bottled beers – craft lager 60° North, pale ale Skipper’s Ticket and oatmeal stout Tushkar – increase in the full range of Off-Trade outlets across Scotland. The Brewery therefore sees its next growth area as Scotland’s On-Trade, as well as in the wider UK.
Isla Mercer, Sales and Marketing Manager, Lerwick Brewery, says: “Wallaces TCB is one of the best in the industry and we are delighted to be part of their growing portfolio. Having a foothold in the On-Trade is key for our development as a business. We’ve seen good growth in the demand for our beers in off licences, specialist beer shops and the full range of Off-Trade. So, we’d like our Off-Trade customers to be able to walk into their local pub or bar and be able to order a 60° North, Skipper’s Ticket or Tushkar over the bar, too. We’ve always wanted our beers to become widely-recognised brands and beers of choice, and this is an important deal to help us achieve this across Scotland.”
Chris Cosh, Procurement Director, Wallaces TCB, says: “Lerwick Brewery has fast become one of the industry’s breweries to watch, and we are delighted to be working with them. Their beers further enhance the impressive range we offer our customers. We’re anticipating a good deal of interest in these great beers – not only because of the Brewery’s wonderful Shetland heritage but also the clarity and depth of flavour of each of the beers.”
Lerwick Brewery is also growing its footprint in the On-Trade business with its UK-wide keg service for customers of its beers 60° North and Skipper’s Ticket. Isla Mercer adds: “The deal with Wallaces TCB, focusing on bottled beers, complements the work we have been doing in building up our keg customer base. We’re looking forward to seeing some good growth in our penetration of the On-Trade market this year across both bottles and kegs.”