Conwy Brewery pulls in Real Ale contract with the CO-OP
A brewery in Llysfaen, Colwyn Bay, is celebrating after pulling in a contract to supply Co-operative food stores in Wales with over 40,000 pints of ale.
The Brewery’s beers including Clogwyn Gold, Rampart – a full bodied brown beer and, the best-selling Welsh Pride are now playing a part in The Co-operative’s move to change the way it sells real ale by offering specially selected beers from breweries near to its local stores. Research carried out by The Co-operative Food shows how Britain has become a nation of ‘real ale’ converts, with Brits now four times more likely to prefer the taste of real ale to mass-produced beers and, 71 per cent of drinkers saying it’s important to find locally brewed varieties. Joe Turner, The Co-operative’s real ale buyer, said: “The popularity of Conwy Brewery’s beers is impressive and, as a convenience retailer at the heart of the community, this is an important step in our commitment to offering quality, locally sourced produce in our stores.
It’s exciting to collaborate with breweries such as the Conwy Brewey, and we hope our customers really enjoy the new selection of ales that we now have on offer – we are very pleased to be able to make a greater range of locally produced ales available in our stores.” This is the first time the Conwy Brewery has supplied beer to a convenience retailer with stores across Wales.
Head Brewer at Conwy Brewery, Gwynne Thomas, said: “It is fantastic news, this is our first listing of this scale with a convenience retailer and, it opens up new markets for us. We are delighted that The Co-operative shares our passion for local real ales and is now stocking three of our ales including our best-selling Welsh Pride. We pride ourselves on taste and quality and we know this is an approach shared by The Co-operative.”