Robinsons Ploughs Profits Back Into Business As 6th Generation Plan For The Future
Robinsons Brewery, one of the leading independent brewers and pub operators in the North West with over 300 pubs, has reported annual results confirming its highest beer production in 15 years for the year to 31 December 2014; chiefly driven by TROOPER and Dizzy Blonde which have continued to deliver double digit growth.
Add to this a multi-million investment programme which will see almost 200 pubs / two thirds of their pub estate refurbished and the development of their new managed house business over the next 5 years, and it is clear that Cheshire family brewers Robinsons are planning for the future.
Against a backdrop of landmark developments – including the rebuild of their brew house, a new Visitor Centre, record investment in the pub estate, and the company wide corporate rebrand announced at the start of 2015 involving pub signage, logistics, merchandising, literature, website and beer brands – Robinsons are continuing their long-term tradition of ploughing their profits back into the business.
In provision of such significant and increased investment into all areas of the business, Robinsons’ annual operating profit for 2014 has reduced slightly from £1.3m to £1.0m; despite an increase in sales.
William Robinson, Managing Director (Pub Division), commented: “We remain committed to the development and enhancement of our core tenanted pub estate with amplified investment going into repairs as well as refurbishments, alongside the development of our new managed house business; taking four previously-tenanted pubs back under direct management plus the Visitor Centre which won a Gold Accolade in 2015 from Visit England. These are all part of our long term business strategy to remain a vertically integrated brewer and pub operator.”
“The strategic plan required a significant additional investment in our pub estate to improve the long-term fortunes of our company. Therefore we plan to accelerate this spend over the coming years and invest over £23m in 179 schemes over the next 5 years and a similar amount in the maintenance of our pubs across the estate. So we can expect suppressed profit until at least the end of this period.”
The great thing about the investment the 6th generation are putting into the business is that it is facilitating new initiatives, strengthening the Robinsons brand and providing the time and facilities to make their pubs and beers some of the best in the industry.
Oliver Robinson, Managing Director (Beer Division), commented: “As I’m sure people have noticed, from initiatives such as TROOPER beer with Iron Maiden, our new ale Wizard, and some of the most unique refurbishments in our history, we are evolving. Our brew house investment in 2012 continues to give us greater production flexibility and this is being used to good effect in the development of an increasingly adventurous set of seasonal ales and our series of smaller batch bespoke beers; created in collaboration with our licensees. We are now in a great position to participate in the growing craft market whether that be in cask or keg.”
“Over the past two years, we’ve also been working hard to implement an ambitious growth plan for Free trade, Off Trade, Wholesale and Export – which appears to be paying off with 2015 currently outperforming 2014. We are investing in our people (we appointed Ben Robinson as Head of Sales at the end of 2014), premiumising our portfolio, and demonstrating to our partners that we offer more than just great beer through incentives such as our ‘1838 Club’ which supports and actively rewards customers for trading with us.”
“With an established reputation, a first class collection of beers and pubs, an ability to innovate and respond to consumer demands, and equipment that provides unbeatable flexibility to deliver what the market requires… we are committed and prepared for many more generations of family brewing and pub ownership and these recent investments should be seen as a sign of that.”
For more information on Robinsons Brewery please visit: www.robinsonsbrewery.com, like on Facebook: www.facebook.com/robinsonsbrewery or follow on twitter – @robbiesbrewery