Petainer develops craft brewer offer as part of its growth strategy
– Petainer to showcase small brewer offer at BrauBeviale in November –
Petainer, the market leader in innovative PET packaging, is focusing on the fast-growing micro and craft brewer market as part of its global expansion plans. The business has made a significant investment to ensure that it can support this key market effectively and efficiently.
Using its knowledge and experience of working with larger, global brewers, Petainer has developed a highly tailored craft brewery proposition, which will be showcased at this year’s BRAU.
Annemieke Hartman-Jemmett, Petainer’s Group Commercial Director said: “At Petainer we combine our ability to build fruitful, collaborative relationships with highly advanced packaging technologies to find the right solution for our customers. Our focus on craft brewers is no exception and we believe that we can help smaller breweries enter and grow new markets with the support and expertise we provide. We will be sharing some of our insights, knowledge and solutions at this year’s BrauBeviale.”
Petainer’s wide-ranging offer to support smaller breweries includes:
Advanced, lower cost products
Using its expertise in advanced polymer engineering, Petainer has developed the highly successful one-way 20 or 30 Litre petainerKeg™, which is increasingly being used as a low-cost alternative to traditional steel kegs, reducing the cost of entering new markets and launching new products. In addition to significant cost of ownership and sustainability benefits, it provides enhanced product protection, making sure that the beer is as good as the day it was brewed for up to a year.
PetainerKeg™ Linestar is an exciting option for larger breweries who have invested in steel keg filling lines but would like to reduce costs. It fits onto existing lines without any additional investment, enabling them to take advantage of the savings thanks to reduced weight and supply chain benefits.
Launched earlier this year in Europe and North America, Petainer’s on-line shop www.petainershop.com makes purchasing smaller quantities of petainerKeg™ as quick and efficient as possible. Brewers can choose, purchase and take delivery of their kegs in three to four days – with the click of a mouse.
The new petainerKeg™ App ensures that help is always on hand when using the kegs – in addition to Petainer’s team of technical experts who are available to provide advice and support when needed. The App provides step-by-step instructions for the correct use of the petainerKeg™ with Well-Type Fitting (S and D type with no pressure release valve) and with Flat-Type Fitting (A type with no pressure release valve) which is coming soon. The app is available for free on the Apple App Store https://itunes.apple.com/us/app/petainerkeg/id1101184822?ls=1&mt=8 and Google play https://play.google.com/store/search?q=petainer&hl=en_GB.
At BrauBeviale 2016 – Stand number – Hall 4 / 4-236
At this year’s BrauBeviale, Petainer will be hosting a series of inspiring talks by successful craft brewers from around the world on its stand including the Steamworks Brewery from Canada, Ale Browar from Poland and German brewery Pfungstädter Brauerei. They will be sharing their first-hand experiences of setting up their operations, the challenges they have faced along the way and the key to their success.
Date Time Speaker
8 November 1pm Pfungstädter Brauerei, Germany
9 November 1pm Steamworks Brewery, Canada
10 November 1pm Ale Browar, Poland
Petainer is also running a competition aimed at start-up and craft brewers to win a VIP trip for two to BRAU (including flights and accommodation) where they can see cutting-edge brewing technologies and techniques in action (to enter visit Petainer’s Facebook page: petainerkeg).