BeerX 2018

SIBA’s BeerX, the UK’s independent craft brewing trade show, has moved venue and will take place in Liverpool at the Exhibition Centre, 14th & 15th March 2018.

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SIBA BeerX18

SIBA’s Four Pillars of Activity

Four Pillars of Activity to deliver a 2020 Vision

To deliver the 2020 vision SIBA will focus on four pillars of activity:

Increasing access to market – building routes to market and ethical pricing
Taxation – beer and pubs – focus on retention and sustainability of SBR
Promotion – The Assured Independent British Craft Brewer campaign
Product excellence – led by the SIBA FSQ Certificate.

Background

The genuine consumer-led interest in and demand for craft and local beers has created the most exciting environment for British beer in a generation. Today’s discerning drinkers demand the highest quality beers, wide choice, innovation, beers with genuine provenance and a range of styles and brands in all formats.

This demand, together with a favourable regime of tax relief via Small Breweries’ Relief introduced in 2002 has led to an explosion in the number of small independent brewing businesses.

But with the overall UK beer market is in long- term decline[1] this has led to larger brewers squeezing prices and routes to market to maintain market share. The effect is that SIBA members and other small brewers have only around 7-10% of the total beer market and this share is being carved up by more and more brewers with the inevitable consequences of more business failures, lower profitability, reduced investment and a less sustainable marketplace for professional brewing businesses.

There is a need to balance the positive opportunities created by consumers with the need to improve supply-side conditions. While the craft beer bubble has not burst, there is excess capacity in the independent brewing sector and the only positive way to address this is through growing market share through improved access supported by a favourable tax regime, focused promotion of our member beers and driving quality and excellence in
a practical and meaningful way.

SIBA’s revised focus will be on our professional brewing business members regardless of size. We will not represent brewers who do not sign up to our members’ charter, values and rules and do not aspire to reach the standards we expect of our brewing members. While new brewery members are very welcome to join us on our journey, our renewed focus will shift away from recruiting new members and towards delivering value to our existing members. We now represent 80-85% of the independent beer market.

The 2020 vision

BeerX2017We aim to celebrate SIBA’s 40th anniversary in 2020 by creating a transformation in the marketplace for our members’ beer. SIBA’s 2020 vision is based on excellence, growth and sustainability in the independent brewing sector.

SIBA’s 2020 vision is of a sustainable marketplace for Britain’s independent craft brewing businesses where access to market is driven by consumer demand and not restricted by barriers to growth and access and where they can compete to make a fair and sustainable profit.

Next steps

Following its launch presentation at the 2017 AGM on March 16th (see video below), the 2020 vision and four pillars of activity plan will be implemented immediately. There will be a full and detailed review of access to market for small brewers leading to a deliverable plan of action and the activities and plans will be communicated to members and other stakeholders.

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