Local Brewing Business Awards

OVERVIEW (Closing date for entries – 30^th September 2006)

SIBA’s Local Brewing Business Awards are designed to demonstrate the UK’s local brewers’ professionalism, innovation and commitment to increasing commercial results for their own operations and/or those of their customers.

It is anticipated that industry recognition of the credibility and value of these awards will celebrate the UK’s local brewing industry in general and, in particular, further enhance the reputation of and commercial opportunities for winners.

Your entry to each award category should highlight one element of your brewery's operation. You are free to enter as many categories as you wish.

The entry should show clear evidence of measurable success that is the result of the initiative described.

The initiative can relate to any eligible area of the business that is supported by an award category.

Don't worry about the size of your business or the type of initiative you are putting forward. If it relates to an award category each entry will be judged on its merits. Examples of initiatives for categories are given below – you should not see these examples as exhaustive.

AWARD CATEGORIES

Best support for an on-trade customer (e.g. customer service, promotion,  cellar management)

Best support for an off-trade customer (e.g. customer service, promotion)

Best use of electronic media (e.g. website; e-commerce initiative)

Best promotion initiative (e.g. point of sale material including pump clip, sales promotion to trade or consumer, exploitation of brewing award)

Best PR initiative (e.g. newsletter, media coverage)

Best packaging initiative (e.g. bottle label, bottle design) 
 
Best new product launch (e.g. new brewery start-up less than 18 months old, a product new to an existing brewery less than 18 months old)

Best innovation (e.g. beer type, brewing process, quality initiative)

ENTRY CRITERIA

A company should enter by simply confirming that it is simply a full SIBA brewing member

WINNING ENTRIES

There will be one winner in each SIBA Local Brewing Business Awards Category.

Each winner will receive an engraved trophy.

Each winner will be featured in a supplementary pull-out in the Morning Advertiser (circulation 30,500) as well as in a special issue of the SIBA Journal and on the SIBA website. Additional coverage will be targeted in many other leading brewing and related media. PR support will be made available to winning entrants to assist the exploitation of their success with local media.

The winners will be announced and presented with their awards at a prestigious celebratory evening at (venue and date to be confirmed) to which, industry leaders and professionals, customers, sponsors, suppliers and media will also be invited.

A special judges’ award will, in addition, recognise the greatest contribution to creativity, innovation, and commitment to excellence.

Winners will be able to use the Awards logo for the respective year on their own promotional material.

CLOSING DATE

Completed entry forms and supporting material must be received by SIBA by 5pm on 30th September 2006. Click here for address details and entry form.

Entry forms are also available at the Morning Advertiser’s website: www.morningadvertiser.co.uk These will enable your brewery to be nominated by a supplier or customer but it is your responsibility to complete the entry form.

CONDITIONS OF ENTRY

1. Participating breweries should have been in practice in the UK for a minimum of one year.

2. All projects should have been completed in the last 18 months.

3. The judges reserve the right to re-allocate an entry to a different category, if appropriate.

4. Winning submissions will be published in a variety of media and will be featured in a special supplementary pull-out created by The Morning Advertiser for which The Morning Advertiser shall retain editorial control and copyright.

5. There will be no feedback on entries which are not shortlisted.

6. The judges’ decision is final.

7. All entries should be no longer than 1,500 words, (excluding appendices) and submitted electronically. Entrants may additionally submit supporting material  
(e.g. bottle label) by post. 

SPONSORSHIP

Lloyds TSB is the title sponsor of SIBA’s Local Brewing Business Awards.

For category sponsorship opportunities contact Steve Griffin at steve.griffin@siba.co.uk or phone 07771 902570.