Practical advice for Brewers
Business Awards 2020
The SIBA Business Awards seek to congratulate excellence in the brewing industry across a variety of categories, from pump clip, can and bottle design, to efforts taken by brewers to make their business more eco-friendly or to support their local community.
The independent craft beer retailer, bar and restaurant categories were introduced in response to the success of the beer market in the UK and the growing importance to recognise those businesses going the extra mile. The awards are unique in that they are judged by those from within the industry rather than publications or other awards bodies looking in.
The SIBA Business Awards 2020 will take place at BeerX UK, ACC Liverpool Exhibition Centre, from 6.30pm on Wednesday the 11th March.
For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launch, shop, visitor centre, etc.
Entries must stand out from the crowd for marketing initiative, effective communication, a PR opportunity seized, or imagination and creativity deployed in the increasingly competitive virtual world of social networking.
For taking the ethics of environmental awareness and responsible business operation way beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability.
Entries must show how measures implemented in the brewery, such as production processes, energy economies, recycling and packaging, are minimising environmental impact to the benefit of both brewery and community.
Best Individual Design
For a single design of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product.
Strong traditional designs are welcome, but entries are also sought for contemporary and original artwork that puts a brewery’s beers at the forefront of the evolution of point-of-sale as an essential marketing tool.
Multiple entries from a brewery are welcome, but should be entered separately and any entries which contain a range of designs within a ‘concept’ or ‘brand’ should be entered into the Total Concept Design Category below.
Best Total Concept Design
For the design concept behind either a single brand, a range of beers, a marketing project, or a brewery’s entire branding and image strategy.
Entries must provide details of all aspects of the design concept and how it creates a distinct market identity, setting the brand apart in an intensely competitive field.
Supplier Associate of the Year
This award seeks to highlight the UK’s best SIBA Supplier Associate and is SIBA Brewing Member nominated.
From brewing ingredient suppliers and brewery fabricators, to business consultants and agencies, The Supplier Associate of the Year is a company which has shown a real understanding of brewery needs and actively supported independent craft brewing businesses throughout the year.
For breweries that have shown true innovation in their business. This could be anything from a bold export operation getting beer in to the hands of new consumers or an internal innovation which has improved efficiency or profitability.
This broad category should be entered by any brewery who believe they have done something innovative within the industry.
The commercial achievement award should be entered by breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry.
UK’s Best Independent Craft Beer Retailer – Multiple
For retailers selling independent craft beer from a number of locations. The business itself can be a specialist craft beer retailer or a businesses which has recently shown a commitment to promoting independent craft beer.
UK’s Best Independent Craft Beer Retailer – Single
For retailers selling independent craft beer from a single location. The business itself can be a specialist craft beer retailer or a businesses which has recently shown a commitment to promoting independent craft beer.
UK’s Best Independent Craft Beer Bar or Pub – City
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK. Run in association with Inapub.
UK’s Best Independent Craft Beer Bar or Pub – Rural
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK. Run in association with Inapub.
UK’s Best Independent Craft Brewery Taproom – NEW!
For Taprooms which are located within, or in very close proximity to, working independent craft breweries.
Judges will be looking for an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottles or cans) in a welcoming and attractive environment.
This award is specifically for Brewery Taprooms and not for ‘Brewery Taps’ or off-site ‘Taprooms’ not located within or near to the owner brewery. If you are a brewery with an off-site Taproom or Brewery Tap then you can enter this into the relevant Best Independent Craft Beer Bar or Pub category.
UK’s Best Independent Craft Beer Restaurant
For restaurants, bistros and gastropubs whose primary business is food but who have shown an extraordinary commitment to serving the best quality and range of independent craft beers. This award is for outlets throughout the UK.
Best Independent Craft Beer Promotion – NEW!
This new combined award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in either the on or off-trade, or both.
This could be via local beer weeks, festivals, social events, online or social media campaigns, via apps, through point of sale, promotions, or any other means but must be aimed at encouraging the drinking of independent craft beer at home or in bars, pubs, restaurants and taprooms.
Lifetime Achievement Award
This award celebrates an individual who has, over the course of a number of years, made an outstanding contribution to SIBA, at either national or regional level, or to the UK brewing industry in general.
Candidates need not be members of SIBA and may be nominated by members & non-members alike.
SIBA Brewery Business of the Year
No Criteria for this documented. It is the judges decision of what is the best from all of the entries they have received at the judging.