SIBA Business Awards 2024
Entry deadline extended: 5pm, Monday 12th February
The SIBA Business Awards seek to congratulate excellence in the brewing industry across a variety of categories, from pump clip, can and bottle design, to efforts taken by brewers to make their business more sustainable, innovative or successful, as well as naming the UK’s best pubs, bars and retailers of craft beer from independent breweries.
The SIBA Business Awards 2024 also include three brand new categories for Best Collaboration, Best New Brewery, and a Brewers’ Brewer of the Year award.
The new collaboration award seeks to highlight collaborations which amplify the reach of the businesses involved, appeal to new audiences, or create a commercial success to the mutual benefit of all involved. This could be a beer collaboration, product line, new business venture, festival or event partnership, and judges will be looking for innovative, exciting collaborations that capture the imagination of their target audience.
The second new category for 2024 is the UK’s Best New Independent Craft Brewery. This award aims to highlight the year’s most exciting and successful new brewery; whose impact on the industry, critical acclaim, or popularity with beer drinkers belies their short time in operation.
2024 also sees the introduction of a brand-new member voted Brewer of the Year Award. The “Brewers’ Brewer of the Year” seeks to highlight the brewer who has had the biggest positive influence on our industry in the last twelve months, either through producing truly outstanding beers, delivering change for the industry, or giving back to the brewing community.
SIBA Business Awards 2024: Official Category Criteria
For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launches etc.
Entries must stand out from the crowd for marketing initiative, effective communication, a PR opportunity seized, or imagination and creativity deployed in the increasingly competitive virtual world of social networking.
For taking the ethics of environmental awareness and sustainable business operation way beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability.
Entries must show how measures implemented in the brewery, such as production processes, energy economies, recycling and packaging, are minimising environmental impact to the benefit of both brewery and community.
This award highlights breweries who have shown an outstanding commitment to engaging with their local community, supporting local initiatives, or raising money for charitable causes through events and fundraisers.
Entrants should demonstrate how the brewery is integrated into and supports the local community; either through a single successful initiative or a range of activities which engage local people.
For a single design of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product.
Strong traditional designs are welcome, but entries are also sought for contemporary and original artwork that puts a brewery’s beers at the forefront of the evolution of point-of-sale as an essential marketing tool.
Multiple entries from a brewery are welcome, but should be entered separately and any entries which contain a range of designs within a ‘concept’ or ‘brand’ should be entered into the Total Concept Design Category below.
For the design concept behind a range of beers from a brewery, or a brewery’s entire branding and design strategy.
Entries must provide details of all aspects of the design concept and how it creates a distinct market identity, setting the brand apart in an intensely competitive field.
For breweries that have shown true innovation in their business. This could be anything from a bold export operation getting beer in to the hands of new consumers or an internal innovation which has improved efficiency or profitability.
This broad category should be entered by any brewery who believe they have done something innovative within the industry.
The commercial achievement award should be entered by breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry.
This award highlights independent craft breweries who go above and beyond for the members of their team; empowering people to achieve more in their professional career, introducing initiatives and incentives which create a positive working environment, making efforts to promote diversity and inclusivity, or providing benefits or support mechanisms which encourage a happier healthier life for employees.
This award seeks to congratulate breweries who put their team well-being at the heart of their business.
Best Collaboration – New!
For the best collaboration between an independent craft brewery and another business, brewery, brand, project or event. This award seeks to highlight collaborations which amplify the reach of the businesses involved, appeal to new audiences, or create a commercial success to the mutual benefit of all involved.
The entry could be on a beer collaboration, product line, new business venture, festival or event partnership, and judges will be looking for innovative, exciting collaborations that capture the imagination of the target audience.
UK’s Best New Independent Craft Brewery – New!
This award aims to highlight the year’s most exciting and successful new brewery; whose impact on the industry, critical acclaim, or popularity with beer drinkers belies their short time in operation.
Judges will be looking for breweries that have achieved something remarkable in a short space of time, and entries should cover what your brewery set out to do and how this has been successfully achieved in the last twelve months or less.
This award is only open to breweries who have opened in the last year (1st Nov 2022 – 31st October 2023)
UK’s Best Independent Craft Brewery Taproom
For Taprooms which are located within, or in very close proximity to, working independent craft breweries.
Judges will be looking for an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottles or cans) in a welcoming and attractive environment.
This award is specifically for Brewery Taprooms and not for ‘Brewery Tap’ pubs or off-site ‘Taprooms’ not located within or near to the owner brewery. If you are a brewery with an off-site Taproom or Brewery Tap pub then you can enter this into the relevant Best Independent Craft Beer Bar or Pub category.
UK’s Best Independent Craft Brewery Webshop
This new award names the UK’s best independent craft brewery webshop. Entries should demonstrate how the brewery webshop offers a positive user experience, intuitive and attractive design, and of course excellent customer service.
This award is open only to webshops run by independent craft breweries on their own website, and is not for online retailers (for this see retailer category below).
UK’s Best Independent Craft Beer Retailer – New! (Combined award)
This combined retailer award is open to independent beer retailers of all sizes and types; whether you are selling beer from a physical location or online. Entrants can be specialist craft beer shops or online retailers, or businesses which have recently shown a commitment to promoting independent craft beer, but must be an independent business.
Judges will be looking for evidence of great customer service, quality of beer range and a commitment to supporting independent craft breweries.
UK’s Best Independent Craft Beer Bar or Pub – City
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK.
UK’s Best Independent Craft Beer Bar or Pub – Rural
For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK.
Brewers’ Brewer of the Year – New!
This new member-voted award seeks to highlight the brewer who has had the biggest positive influence on our industry in the last twelve months, either through producing truly outstanding beers, delivering change for the industry, or giving back to the brewing community.
Nominations for the brewer of the year come from fellow brewers and should highlight the impact they have had on the industry in the last twelve months.
Supplier Associate of the Year
This award seeks to highlight the UK’s best SIBA Supplier Associate and is SIBA Brewing Member nominated.
From brewing ingredient suppliers and brewery fabricators, to business consultants and agencies, The Supplier Associate of the Year is a company which has shown a real understanding of brewery needs and actively supported independent craft brewing businesses throughout the year.
SIBA Brewery Business of the Year
This judges’ choice award is the top prize at the SIBA Business Awards and is presented to the brewery who have, across a variety of areas, shown themselves to be running an outstanding brewing business which sets themselves apart from the competition.