SIBA Strategy 2021

Our Vision: The United Kingdom will have a vibrant, thriving and sustainable brewing industry. We want consumers to choose, and be able to choose independent beer at a fair price to all.

Read SIBA's Strategy

#CaskIsBack

“Cask is BACK, so back CASK” is a new cross-industry campaign launched on 9th April 2021 by SIBA, CAMRA, BII and Cask Marque to encourage beer drinkers to back British brewing and pubs by opting for a pint of fresh cask beer from a local independent brewery next time they go to pub.

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SIBA Business Awards 2022

The SIBA Business Awards seek to congratulate excellence in the brewing industry across a variety of categories, from pump clip, can and bottle design, to efforts taken by brewers to make their business more sustainable, innovative or successful, as well as naming the UK’s best bars, restaurants and retailers of craft beer from independent breweries.

The SIBA Business Awards 2022 include three new categories in response to shifting consumer buying habits over the last year: “UK’s Best Independent Craft Beer Retailer – Online”, “UK’s Best Independent Craft Brewery Webshop” and “Community Engagement”, the latter award aimed at breweries which have cemented themselves as assets of their local communities over the last year.

The hotly contested award for the “UK’s Best Independent Craft Brewery Taproom” will also return in 2022, following huge interest since its launch in 2020.

Enter using the form below or click here to view full category criteria.


 

SIBA Business Awards 2022: Official Category Criteria

Marketing Implementation

For all aspects of effective marketing and communication strategy, including general or specific campaigns, promotions, PR, social media activity, product launches etc.

Entries must stand out from the crowd for marketing initiative, effective communication, a PR opportunity seized, or imagination and creativity deployed in the increasingly competitive virtual world of social networking.

Sustainable Business

For taking the ethics of environmental awareness and sustainable business operation way beyond the norm, with either a single innovative initiative or a holistic strategy for sustainability.

Entries must show how measures implemented in the brewery, such as production processes, energy economies, recycling and packaging, are minimising environmental impact to the benefit of both brewery and community.

Community Engagement – NEW!

This award highlights breweries who have shown an outstanding commitment to engaging with their local community, supporting local initiatives, or raising money for charitable causes through events and fundraisers.

Entrants should demonstrate how the brewery is integrated into and supports the local community; either through a single successful initiative or a range of activities which engage local people.

Best Individual Design

For a single design ​of bottle, can or pump clip that clearly stands out, gains point-of-sale market advantage and ultimately drives the purchase of a brewery product.

Strong traditional designs are welcome, but entries are also sought for contemporary and original artwork that puts a brewery’s beers at the forefront of the evolution of point-of-sale as an essential marketing tool.

Multiple entries from a brewery are welcome, but should be entered separately and any entries which contain a range of designs within a ‘concept’ or ‘brand’ should be entered into the Total Concept Design Category below.

Best Concept Design

For the design concept behind a range of beers from a brewery, or a brewery’s entire branding and design strategy.

Entries must provide details of all aspects of the design concept and how it creates a distinct market identity, setting the brand apart in an intensely competitive field.

Business Innovation

For breweries that have shown true innovation in their business. This could be anything from a bold export operation getting beer in to the hands of new consumers or an internal innovation which has improved efficiency or profitability.

This broad category should be entered by any brewery who believe they have done something innovative within the industry.

Commercial Achievement

The commercial achievement award should be entered by breweries that have experienced commercial success in one or all areas of their business. Whether it is a brewery starting from scratch or an established brewer expanding their reach, the commercial achievement award aims to highlight the most business savvy from our industry.

UK’s Best Independent Craft Brewery Taproom

For Taprooms which are located within, or in very close proximity to, working independent craft breweries.

Judges will be looking for an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottles or cans) in a welcoming and attractive environment.

This award is specifically for Brewery Taprooms and not for ‘Brewery Tap’ pubs or off-site ‘Taprooms’ not located within or near to the owner brewery. If you are a brewery with an off-site Taproom or Brewery Tap pub then you can enter this into the relevant Best Independent Craft Beer Bar or Pub category.

UK’s Best Independent Craft Brewery Webshop – NEW!

This new award names the UK’s best independent craft brewery webshop. Entries should demonstrate how the brewery webshop offers a positive user experience, intuitive and attractive design, and of course excellent customer service.

This award is open only to webshops run by independent craft breweries on their own website, and is not for online retailers (for this see retailer category below).

UK’s Best Independent Craft Beer Retailer – Multiple 

For independent retailers selling beer from multiple locations. Entrants can be specialist craft beer shops, or businesses which have recently shown a commitment to promoting independent craft beer, but must be an independent business with fewer than 10 outlets.

UK’s Best Independent Craft Beer Retailer – Single

For independent retailers selling beer from a single location. Entrants can be specialist craft beer shops, or businesses which have recently shown a commitment to promoting independent craft beer, but must be an independent business trading from a single location.

UK’s Best Independent Craft Beer Retailer – Online – NEW!

For independent retailers based in the UK selling beer online. Entrants can be specialist craft beer retailers, or online retailers which have recently shown a commitment to promoting independent craft beer, but must be an independent business.

(Please note this award is not for brewery webshops, which have their own separate award above).

UK’s Best Independent Craft Beer Bar or Pub – City

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in urban, city, town centre, or suburban locations across the UK.

UK’s Best Independent Craft Beer Bar or Pub – Rural

For pubs or bars which have shown an extraordinary commitment to serving the best quality and range of independent craft beers (including cask, keg, bottle or can). This award is specifically for pubs or bars located in rural, village, or isolated locations across the UK.

UK’s Best Independent Craft Beer Restaurant

For restaurants, bistros and gastropubs whose primary business is food but who have shown an extraordinary commitment to serving the best quality and range of independent craft beers.

This award is for outlets throughout the UK.

Best Independent Craft Beer Promotion 

This award is for breweries, agencies or other businesses involved with the brewing industry who have shown innovation and success in promoting beer in either the on or off-trade, or both.

This could be via local beer weeks, festivals, social events, online or social media campaigns, via apps, through point of sale, promotions, or any other means but must be aimed at encouraging the drinking of independent craft beer at home or in bars, pubs, restaurants and taprooms.


 

Supplier Associate of the Year

This award seeks to highlight the UK’s best SIBA Supplier Associate and is SIBA Brewing Member nominated.

From brewing ingredient suppliers and brewery fabricators, to business consultants and agencies, The Supplier Associate of the Year is a company which has shown a real understanding of brewery needs and actively supported independent craft brewing businesses throughout the year.

SIBA Brewery Business of the Year

This judges’ choice award is the top prize at the SIBA Business Awards and is presented to the brewery who have, across a variety of areas, shown themselves to be running an outstanding brewing business which sets themselves apart from the competition.


 

Lifetime Achievement Award

This award celebrates an individual who has, over the course of a number of years, made an outstanding contribution to SIBA, at either national or regional level, or to the UK brewing industry in general.

Candidates need not be members of SIBA and may be nominated by members & non-members alike.

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