SIBA Strategy 2021

Our Vision: The United Kingdom will have a vibrant, thriving and sustainable brewing industry. We want consumers to choose, and be able to choose independent beer at a fair price to all.

Read SIBA's Strategy

#CaskIsBack

“Cask is BACK, so back CASK” is a new cross-industry campaign launched on 9th April 2021 by SIBA, CAMRA, BII and Cask Marque to encourage beer drinkers to back British brewing and pubs by opting for a pint of fresh cask beer from a local independent brewery next time they go to pub.

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SIBA Strategy

Our Vision

The United Kingdom will have a vibrant, thriving and sustainable brewing industry. We want consumers to choose, and be able to choose independent beer at a fair price to all.

Our Ambitions

1. Members’ share of the beer market increases

2. All Member breweries trade profitably

3. SIBA represent all UK independent breweries

SIBA’s 5 Pillars

1. To create the conditions for member breweries to grow Market Share

2. To increase Fairness in the industry, by and for brewers

3. To Promote Independence and challenge the dominance of global brewers

4. To Empower Members to increase profitability

5. To put Sustainability at the centre of everything we do

 


The current SIBA strategy was prepared and approved by SIBA’s Board of Elected Directors. Published 2nd July, 2021.

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