BeerX Online 2021

Three days of virtual seminars, talks and tastings 16th-18th March 2021.

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SIBA Wales & West Region

Representatives to SIBA Wales and West Region


Norman Pearce

Norman Pearce

Corvedale Brewery

Born North London on 1st January 1947 and moved to the new of town of Hemel Hempstead in 1953, married to Teresa for 35 years with 4 children, 2 boys and 2 girls, and a growing number of grandchildren!

Left school at the age of 15 (yes 15) and served a 5 year motor vehicle apprentice starting at the age of 16, first weeks pay was £2.10s (£ 2.50), on finishing apprenticeship had a year on the old GPO repairing chain saws to 30 ton lorries, it was like early retirement!

Then in November 1968 Shell mex and B.P opened the now famous Buncefield oil depot (the one that had the big fire) so I started at Buncefield in January 1969 repairing road tankers Leyland, Scammell, A.E.C, E.R.F and many long gone names. In the end testing and inspecting vehicles for repair and M.O.T.

Then in the summer of 1983 I saw a closed Whitbread pub in the heart of Shropshire and Teresa let me put a offer in with out her seeing it, but when Teresa saw it she to fell in love with the Sun Inn @ Corfton so in November 1984 Teresa, myself and four small children moved in to a run down pub with no heating, damp and broken windows. Our claim to fame came in the mid 90s when the pub was voted the most committed pub in the UK meeting requirement of disabled people (beating JDW and Beefeaters restaurants in the final at the Savoy hotel).

Every year from, I think it was 1993 to 2011, my week’s holiday was working at GBBF but in 2009 I helped to get Ludlow Spring Festival of the ground and now help run it with over 200 beers and 5000 visitors.
By 1998 the Sun Inn had served over 1000 guest ales, so it was now time to build a brewery and brew our own beer so in the summer of 1999 Corvedale brewery was born so now I had a pub and a brewery.
Back in approx. 2001 I was co-opted on to SIBA council and have been on council since all bar a couple of years.

The pub and brewing industry has come a long way in 30 years some good and some bad but I am still committed to providing a good pint.

Roy Allkin

Roy Allkin (Chair of the Region)

Boss Brewing

Roy Allkin is the co-founder and owner of Boss Brewing Company Ltd. Roy studied History for his first-class Honours Degree before going on to achieve a Masters Degree with distinction in Business. Roy holds CMI Level 4 Award in Management and Leadership.
Utilising his extensive experience in business development strategy, directing operations and systemisation his primary focus now is ensuring Boss Brewing fulfils its huge potential. Roy sees a pivotal role for SIBA in raising standards in the industry and promoting the highest degree of professionalism possible.

As a commercial brewer, Roy has been active for over 5 years, having been an avid home brewer for many years prior to this. Roy was trained as a commercial brewer at Brewlab, BrewSchool and PBC. He is also a qualified cellar install and maintenance engineer.
Roy has been active in various governing bodies over the years, not least, for 10 years, he was National Chairman of the Association of Translation Companies, which is the governing body for translation and language companies in the UK (he also owns and founded one of the top 10 translation companies in the UK). Roy’s role as National Chairman for that body included representing the industry in lobbying and negotiations with government up to ministerial level, liaising with national press, chairing a parliamentary review group, etc. Roy still sits on the National Board of that body.
In his spare time Roy travels extensively, is an advanced scuba diver, enjoys tennis, rock climbing and sailing and is passionate about reading. Roy is also a 2nd Degree Black Belt in Tae Kwon-do, has been British Champion, and has represented Wales internationally.