SIBA Strategy 2021

Our Vision: The United Kingdom will have a vibrant, thriving and sustainable brewing industry. We want consumers to choose, and be able to choose independent beer at a fair price to all.

Read SIBA's Strategy

#CaskIsBack

“Cask is BACK, so back CASK” is a new cross-industry campaign launched on 9th April 2021 by SIBA, CAMRA, BII and Cask Marque to encourage beer drinkers to back British brewing and pubs by opting for a pint of fresh cask beer from a local independent brewery next time they go to pub.

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SIBA Wales & West Region

Representatives to SIBA Wales and West Region

 

Roy Allkin

Roy Allkin (Chair of the Region)

Boss Brewing

Roy Allkin is the co-founder and owner of Boss Brewing Company Ltd. Roy studied History for his first-class Honours Degree before going on to achieve a Masters Degree with distinction in Business. Roy holds CMI Level 4 Award in Management and Leadership.
Utilising his extensive experience in business development strategy, directing operations and systemisation his primary focus now is ensuring Boss Brewing fulfils its huge potential. Roy sees a pivotal role for SIBA in raising standards in the industry and promoting the highest degree of professionalism possible.

As a commercial brewer, Roy has been active for over 5 years, having been an avid home brewer for many years prior to this. Roy was trained as a commercial brewer at Brewlab, BrewSchool and PBC. He is also a qualified cellar install and maintenance engineer.
Roy has been active in various governing bodies over the years, not least, for 10 years, he was National Chairman of the Association of Translation Companies, which is the governing body for translation and language companies in the UK (he also owns and founded one of the top 10 translation companies in the UK). Roy’s role as National Chairman for that body included representing the industry in lobbying and negotiations with government up to ministerial level, liaising with national press, chairing a parliamentary review group, etc. Roy still sits on the National Board of that body.
In his spare time Roy travels extensively, is an advanced scuba diver, enjoys tennis, rock climbing and sailing and is passionate about reading. Roy is also a 2nd Degree Black Belt in Tae Kwon-do, has been British Champion, and has represented Wales internationally.

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