Waitrose become first UK supermarket to back trailblazing ‘Indie Beer’ campaign
Premium supermarket chain Waitrose have thrown their weight behind a campaign to promote beer from genuine independent breweries, with a new ‘Indie Beer’ section on Waitrose.com and planned in-store promotions. Beers from independent breweries now appear in a new Indie Beer section of the Waitrose online store, reserved exclusively for beers from genuine independent breweries and excluding […]