May, 2013

Joe qualifies as a beer sommelier

One of the youngest independent brewers in the South West has become only the second person in Cornwall to qualify as a beer sommelier. Twenty six year old Joe Thomson, from Launceston, has passed a prestigious London-based course to become one of an elite band of just 36 beer sommeliers worldwide. Designed to provide accredited […]

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Maxim promotes food and beer

Increasingly small businesses are using social media to promote and entertain their customers. One such business is D’Acqua restaurant in Sunderland who is making short films which are then posted on youtube. Maxim Brewery and its famous Double Maxim Brown ale has regularly featured as both an accompaniment and ingredient in many a fine dish […]

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Summer Ale tops Beer Academy Poll for the perfect BBQ beer

To mark National BBQ Week*, the Beer Academy has announced the best barbeque beer. Summer Ale narrowly piped India Pale Ale in poll of Beer Academy alumni to choose the perfect beer for barbeques. Beer lovers were given the opportunity to vote for their favourite barbeque beer in the poll that was conducted last month. […]

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It’s Better Down the Pub: your support needed!

It’s Better Down the Pub is a new consumer campaign to celebrate Britain’s passion for pubs. SIBA was one of the original industry supporters of It’s Better Down the Pub; indeed the inspiration for the video at the heart of the campaign was our ‘Proud of British Beer’ film –  view it at: Our […]

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Sainsbury’s Great British Beer Hunt Regional Finalists Announced

20 beers short-listed to go into Sainsbury’s stores nationwide ahead of October grand final Following an intense round of heats earlier this month in which Sainsbury’s customers and beer experts judged more than 150 beers from 70 breweries across the UK, Sainsbury’s has today announced the regional winners of this year’s Great British Beer Hunt. […]

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