SIBA British Craft Beer Report 2019

Are Generation Z the future of craft beer? Report says they’ll drink less, but better

The consumer love affair with craft beer appears far from over, with industry experts predicting the next generation will be “drinking less, but better” – choosing quality products such as local independent craft beers over mainstream, mass-produced brews. As the Millennial generation (currently aged 23-38) gives way to Generation Z (currently aged under 22) more […]

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