WPA Pinfold Win Four Design Effectiveness AwardsThe Design Business Association held its Design Effectiveness Awards, on Thursday 7th February at The Brewery, London.
WPA Pinfold were the proud recipients of no less than four Design effectiveness awards – propelling them from nowhere to seventh in the Design Effectiveness League. This marks the start of our renewed focus on strategic planning and brand strategy – our business model means that we are able to deliver brand integrity at every touch point of the customer journey.
The judging panel was made up entirely of clients and consisting of senior marketers from brands such as Santander, TFL, John Lewis, Magner’s, Oxfam and British Airways, the entries went through two rounds of rigorous judging.
WPA Pinfold won 4 awards in the following categories;
Gold:Title: Excellent Development Rebrand
Client Company: Excellent
Silver: Tetley’s Rebrand
Sub Category: 4.2 Branded Drink
Client Company: Carlsberg
Bronze: ‘Open Up To Social Media’
Client Company: National Grid
Bronze: University of Leeds – The University Library
Sub Category: 1.2 Design and implementation costs under £100,000
Client Company: University of Leeds
“We are fast becoming recognised as one of the leading charities in our field and, having put in place a new vision and strategy for exponential growth, it was essential that we had a media partner to help us achieve this and capitalise on our potential. WPA Pinfold were the perfect choice”
Simon Maddrell – Chief Executive, Excellent
“Receiving a bronze award for National Grid’s ‘Open Up to Social Media’ campaign was fabulous. The team at WPA gave us something that really conveyed the story we wanted to tell our employees. This and the rest of the awards WPA received are well deserved.”
John Cooper, Corporate Web Editor, National Grid
“When we wanted to re-introduce the classic Huntsman icon at the heart of the packaging for Tetley’s, we turned to WPA Pinfold. They were able to create a design that found the perfect balance between respecting the heritage of the Huntsman and delivering a look that felt relevant to the beer market today. The design researched fantastically well, significantly outperforming the competitive set, and since launch has been extremely well received by trade customers and ale drinkers alike.”
Darran Britton, Marketing & Strategy Director, Carlsberg
“We really needed something that fitted the university identity guidelines fully but was also immediately identifiable as the library for communicating with an internal audience (staff and students). It also needed to be flexible enough to adapt to new sub-sections and service developments and be very easy to apply and understand, as many members of staff would be using it and creating material. Implementing the identity has been much easier than I anticipated – there’s so little that people can get wrong – and it has saved a lot of time in producing professional-looking and consistent comms like posters and display screens. The bespoke iconography is instantly recognisable as ‘library’ and with the fonts and colours unifies all our messages whether print or online. It’s great to be able to focus on the message and selling the benefits of the library services rather than be hung up on how to present it.”
Katy Sidwell, Marketing and communications, University of Leeds