Thinking Drinkers Do Movember
Spitfire Premium Kentish Ale, keen sponsors of Movember for the last five years, have released a hair-in-cheek You Tube video.
The Spitfire Guide to ‘Growing Your Own Moustache’ is filmed and acted by www.thinkingdrinkers.com, award-winning drinks writers Ben McFarland and Tom Sandham.
They demonstrate the hair-raising potential of applying prime Kentish hops, a dark barley malt grist and a shaving foam of Spitfire ale before allowing the barber’s blade to prepare their pores for the November tache.
For the first time, Spitfire Gold will join Spitfire Premium Kentish Ale as proud supporting partner of the charity, which encourages men to grow a moustache throughout the month of November to raise awareness of men’s health issues.
Licensees and drinkers alike are encouraged to sign up for this year’s Movember and enter the competition by submitting their Mo Beer creation at www.spitfireale.co.uk/win. The submissions should include a name, beer style, hop and special ingredient. The promotion, launched this month, runs until 31st December 2015, and the winning entrant will be invited to help create their beer at the Shepherd Neame brewery in Faversham, working on every aspect of the process, from brewing to label design. They will also receive a year’s supply of beer.
A limited edition Spitfire Premium Kentish Ale Movember bottle featuring a moustache on the front label and details on “Invent Your Mo Beer” on its back label, will be available in November.
Spitfire Ale Brand Manager, Will Upfield, comments: “We are very proud to be a Movember partner, and are delighted to be able to support the charity by offering this unique prize. We hope the competition will encourage more pubs and drinkers than ever before to get involved.”
Raising £11.7 million in the UK alone last year, Movember is a global charity raising awareness for men’s health issues, particularly Prostate Cancer. Conceived in 1999, the annual event now sees thousands of men growing a moustache globally for the cause. Visit uk.movember.com for full details.