Fastest risers in the Design Effectiveness League – from 25th to 2nd in three years!
They achieved a complete podium finish, which included a Gold for the brand packaging work for Daniel Thwaites’ Micro-brewery, Crafty Dan. This brings their grand total to eleven awards in recent years, four of which have been in the brewing sector, and moves them up to second in the UK Design Effectiveness League table.
Their brand packaging design work for Daniel Thwaites’ Microbrewery Crafty Dan has received outstanding feedback since launch and has given Crafty Dan a powerful on-shelf and on-bar presence in the highly competitive beer market. Crafty Dan reported a 590% increase in average sales, and opened up nine new export markets.
WPA Pinfold director Myles Pinfold, says, “This year’s awards continue our winning streak and pay tribute to the trust of our loyal clients and give us the opportunity to demonstrate how our unique approach to brand planning and creative design can deliver real return on investment. This success proves yet again that a commitment to intelligent brand thinking is vital for success in today’s (and tomorrow’s) brand savvy markets.”