Old Mill Brewery strikes truly local deal with the Co-op
All the team at Old Mill Brewery are celebrating this week with the launch of the Co-Operative’s ‘Home of Local Produce’ which is being trialled in Yorkshire and Old Mill’s bottled ales have been chosen as one of their truly local suppliers.
Kate Jones, Head of Local Sourcing, said: “Our customers have told us they want to buy local products at their Co-op store and so we have responded by teaming up with more than 50 new Yorkshire suppliers.
“Products made in the vicinity of our stores are prized by customers who want to support locally produced regional food which often helps to define a specific area such as Yorkshire. “Our unique local sourcing initiative has been designed to break down the barriers which have previously made it difficult for small companies to supply large national organisations. “Our vision is to champion a better way of doing business for you and your communities and what better way for us to do this than to sell as many locally produced goods as possible.”
Simon Lewis, Brewery Manager explains “We only started bottling again last year and to gain partnership with such a well-known brand like the Co-Operative who champion local produce is incredibly positive and motivating. Although it has been quite difficult to keep it to ourselves until the launch starts this week!”
Old Mill’s two bestselling real Yorkshire ales will be appearing on the shelves as of the 1st September being their Traditional Bitter ABV 3.9% brewed from the same recipe which was created when the brewery started in 1983 and Blonde Bombshell ABV 4.0% a delicate and refreshing session beer with a sweet finish.
“We’re incredibly grateful to the Co-op for giving us the opportunity to showcase our bottled beers alongside some of the finest real ales in the country. We’re particularly thankful to Alistair, Manager of the Snaith branch who got the ball rolling for us.” Says Kelly Wood who looks after the Telesales and Marketing.
So look out for the beers in the 3 for £5.00 deal in your local branch and you may be lucky enough to catch some of Old Mill’s staff giving out free samples.
Old Mill Brewery – ‘Brewed in Yorkshire and Proud of it!’
To see their full range of products visit their website www.oldmillbrewery.co.uk