Cask Ale Week, Cask Report, Cask Matters website, Cyclops
As many of you will know, today is the start of Cask Ale Week 2014, running until 5 October. Today also sees the launch of Cask Report 2014 and with it a new Cask Matters website, designed to help licensees to sell cask ale. In addition, Cyclops, the beer accreditation scheme, has launched research showing its growing popularity among licensees.
You will find below further information on all these initiatives, which are supported by SIBA, as they aim to drive sales of cask ale, which accounts for the lion’s share of our members’ production. Also note that SIBA will pay the first £100 of the Cyclops accreditation fee for its members.