Black Jesus Wins World Beer Award Gold Medal
Selby’s Great Heck Brewery this week won the gold medal for best label design in the world for its 6.5% beer, Black Jesus, beating competition from hundreds of brewers all over the world. The beer previously won Champion Beer of the Festival at Selby Beer Festival in 2012. The brewery’s triumph helps cement Yorkshire’s global reputation for excellence one year after fellow Yorkshire brewery, Great Newsome, won the award for best bitter below 5%.
Judges were impressed by the use of colour, shapes and symmetry and the consistency of the design across the whole label.
Great Heck brewer, Sebastian Jarnö said, “We’re absolutely delighted to win this award. Our beers have won numerous regional beer festival awards, but this is our first victory at a global level. It comes at a great time for us as we have recently moved into export markets, sending beer to Brazil and Spain with plans to move into Finnish, Estonian and Polish markets later this year.”
Managing Director, Denzil Vallance added, “Our focus is always on making the best quality beer possible and providing the consumer with a memorable taste experience which they want to repeat. Our beers certainly stand out from the crowd so it’s important to have packaging which reflects the values that go into making the beer. As Jesus himself said, ‘Don’t put new wine in old skins.’”
The winning beer is available from specialist bottled beer retailers nationwide and online and the company is confident that the award will increase interest from national retail chains in its range of bottled craft beers which includes ales from 4.5% to 7.4% ABV.