TREBOOM BREWERY is among the Great Taste winners of 2016
Out of 10,000 products to be judged, Treboom Brewery, York was awarded a Great Taste award for FIVE of its bottled beers. TWO Stars for Maillot Blanc and ONE Star each for Yorkshire Sparkle, Kettle Drum, Hop Britannia and Myricale.
Maillot Blanc a Yorkshire ‘saison’ beer which comes in a 750ml sharing bottle with a cork and wire cage was described by the judges as ‘in keeping with a farmhouse saison beer, proper yeasty with a complex aroma and flavour and a sweet finish’.
Treboom’s best selling beer, Yorkshire Sparkle pale ale, was commended for its ‘long complex flavours with citrus notes’ and as a good pairing for fish and chips.
Hop Britannia, a strong pale ale brewed with purely British hops, was highlighted for its ‘appealing freshness to the nose and an interesting array of fruity and earthy notes on the palate’ as well as its ‘good body and complexity with a long finish’.
The judges thought Treboom’s best bitter, Kettle Drum, was ‘well made and a good drinking experience’. They liked its ‘attractive deep amber appearance and appealing aroma hit of fruit and hops, its full mouth feel and good balanced bitter/sweet aftertaste’.
Myricale, a wheat beer brewed with bog myrtle was described by the judges as ‘interesting and well balanced, warming in the mouth and throat with herbs and ginger really coming through and a slight sweetness’.
Judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and producers as well as a whole host of food writers and journalists, Great Taste is widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to a wonderful tasting product, which has been discovered through hours and hours of blind-tasting by hundreds of judges.
Jane Blackman, director at Treboom said, ‘to receive a Great Taste award is a seal of approval from truly independent judges who really consider each product carefully. We are particularly keen to pair our beers with food and these awards fit that overlap very well.’ John Lewis head brewer and director explains ‘For us flavour and quality is paramount and we are thrilled with the awards we have received this year’.
Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is bread, honey, salami or cereal being judged, all products are removed from their wrapper, jar, box or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.
The panel of judges included; TV chef and author, Valentine Warner, MasterChef judge and restaurant critic, Charles Campion, fifth generation baker, Tom Herbert from Hobbs House Bakery, and Great British Bake Off winner, Frances Quinn; food buyers from Harrods, Selfridges, Fortnum & Mason, Harvey Nichols and Waitrose and chefs including, James Golding, chef director of THE PIG Hotels, and Kevin Gratton, chef director of HIX Restaurants.
Date: 10th August 2016
For more information: Jane Blackman or John Lewis 01904 471569 firstname.lastname@example.org
Great Taste Press Enquiries:
Amy Brice at Freshly Ground PR; email email@example.com or call +44 (0) 7717 893123.
Notes for editors:
What is Great Taste?
Great Taste is the largest and most trusted accreditation scheme for fine food and drink. Established in 1994, it encourages and mentors artisan food producers, offering a unique benchmarking and product evaluation service leading to an independent accreditation that enables small food and drink businesses to compete against supermarket premium own label brands.
Since 1994 over 110,000 products have been assessed. This year 10,000 products were blind-tasted by panels of specialists: top chefs, cookery writers, food critics, restaurateurs and fine food retailers.
What are Great Taste judges looking for?
They’re looking for great texture and appearance. They judge the quality of ingredients and how well the maker has put the food or drink together. But above all, they are looking for truly great taste.
How do they work?
Each team of four judges blind-tastes around 25 products per session, discussing each product as a coordinating food writer transcribes their comments directly onto the Great Taste website which producers access after judging is completed. Over the years, numerous food businesses, start-ups and well established producers have been advised how to modify their foods and have subsequently gone on to achieve Great Taste stars. Food or drink that is deemed worthy of Great Taste stars is also tasted by a team of arbitrators, who taste, confer and agree on the final award given. If judges feel that a product needs some adjustment, and therefore not likely to receive an award, the food or drink gets a second chance on a referral table, where another team, blind-tastes and deliberates. For a Great Taste 3-star award, the vast majority in the room – which can be as many as 30-40 experts – must agree that the food or drink delivers that indescribable ‘wow’ factor.
What should consumers look for?
The logo. The Great Taste symbol is their guarantee a product has been through a rigorous and independent judging process. It’s not about smart packaging or clever marketing – it’s all about taste.