New look Rudgate Bottled Ale but with same great award winning taste!
Multi award winning craft brewery Rudgate, have launched a new vibrant redesign for their bottled ales range. Strong colours have been combined with “Viking “ imagery to tie in with the York heritage of their brand.
“The impact of the craft beer revolution on British ale has become increasingly visible in the premium bottled ale sector. We felt we needed to capitalise on this movement and take some visual ownership of it given the hand made, small batch production of Rudgate. “ said Mat Lazenby of Lazenby Brown Design.
It was important that the new design appealed not only to the core traditional ale drinker, but also engaged with the new “curious” drinker looking for new brands to try. “The shelf stand out of the new design is just what I wanted for the Rudgate brand – I am looking forward to seeing the positive impact that I am sure the new look will have upon sales going into the Christmas period” commented Craig Lee MD.