Let There Be Beer
Whatever else you’re doing tomorrow, Saturday 29th June, make sure you tune into SKY Sports at around 10.30 am – during the British & Irish Lions game – to view the TV commercial for ‘Let There Be Beer’, the new campaign to celebrate and promote beer.
Let There Be Beer aims to reignite the public’s love of beer and restore lagers, ales, bitters, pilsners and stouts firmly in the nation’s hearts, wherever they are enjoyed.
The campaign is a collaboration of five global brewers, national brewers, publicans and retailers, with support from SIBA, the BBPA and CAMRA. Whatever our differences, we are united behind this positive and high-profile celebration of beer.
In addition to the TV commercial, Let There Be Beer will involve support from a number of beer-loving celebrities, following later this year.
So please raise your glass to Let There Be Beer. And support the campaign through social media, as below: