Dartmoor’s Finest! Dartmoor Brewery reveals new branding to give customers true taste of Dartmoor
Dartmoor Brewery has unveiled an exciting new brand identity as part of an on-going expansion programme.
Famous for its Jail Ale, Legend and Dartmoor IPA beers, the Princetown brewery is introducing a complete design overhaul of its branding, packaging and licensee merchandise to highlight its Dartmoor heritage and communicate to a wider audience.
The new brand style draws on the strong provenance of Dartmoor, reinforcing Dartmoor Brewery as the definitive, authentic brewery on the moor.
Inspired by Dartmoor’s rich heritage, a simplified recognisable logo and powerful graphic imagery featuring the iconic Staple Tor has been introduced across Dartmoor Brewery’s award-winning beer brands to bring a consistency to the branding and reflect each beer’s unique flavour and identity.
A new website (www.dartmoorbrewery.co.uk) has also launched to reflect the new branding and give visitors an insight into what makes Dartmoor Brewery, and its range of real ales, so distinct.
The rebrand comes as part of Dartmoor Brewery’s continued investment and ambitious staged expansion plans to further cement its heritage and meet significant long-term sales plans. Newly branded marketing material including bar runners, drip mats, pump clips and glassware is now available as the Brewery looks to expand sales across the UK.
National sales director Tim McCord said: “The secret to our success so far lies is our focus on 3 high quality ales and our unique position on Dartmoor. We believe the new branding will broaden and reinforce these messages, strengthening our connection to the moor.
“The redesign is a more cohesive and intriguing new look for Dartmoor Brewery, which reflects our distinctive location and heritage as we look to broaden our appeal among real ale enthusiasts and cement our position within local customers and the national marketplace.
“This is a significant step change for Dartmoor Brewery, we are focused on our growth strategy and have been investing in resources to make this happen; investing in our equipment, our people and now our brand. This is our largest investment in marketing to date and the latest step in our continued expansion. This re-brand will connect us more even more closely with consumers on Dartmoor and bring a piece of Dartmoor to real ale drinkers across the country.”
For more information visit: www.dartmoorbrewery.co.uk.