Brewing up with the Mayor of Sunderland
MAYORAL guests in Sunderland are getting a second helping of their own local brew.
For the second year running, the city’s Maxim Brewery has brewed up a limited edition batch of Mayoral Double Maxim.
Sunderland Mayor Councillor Stuart Porthouse will be presenting civic and international guests with the bottles over his next year in office.
The Mayor hosts dozens of guests every year and in that role of helping to promote the city, its businesses and brands, he has accepted the Maxim micro-brewery gift.
Altogther, there are twelve cases of commemorative labelled bottles which can be presented or served to guests as a taste of the city’s brewing skills and tradition.
Councillor Stuart Porthouse said: “As Mayor, one of the key roles is helping promote our great city and always reminding guests about the many different goods and services that are made in Sunderland.
“I know that after speaking to last year’s Mayor Bob Heron, his many guests, including Monsieur Joel Batteux, the Mayor of our twin-town St Nazaire, were all thrilled to received a special bottle of Double Maxim.”
The Double Maxim beer company was established in 1999 by two former Directors of Vaux Brewery.
Practical and financial support from Sunderland City Council’s Business Investment Team helped the company to buy brewing equipment, and set up premises at Rainton Bridge business park.
The Mayor’s Office has been given twelve cases of commemorative labelled bottles, which can be presented or served to guests as a taste of city’s brewing skills and tradition.
Councillor Porthouse added: “Thanks again to everyone at the brewery for their generosity and the opportunity to again promote one of Sunderland’s most famous products.
“The Double Maxim brand is famous all over the world and symbolises Sunderland’s proud brewing and manufacturing tradition.”
The Maxim micro-brewery at Rainton has been reviving not just the iconic Double-Maxim brand, but also producing a range of other award winning beers and commemorative ales for the domestic and international market.
These include cask and bottled ales of other well known brands such as Samson and Lambton’s, or its own brewing range such as Swedish Blonde.
Managing director of Maxim breweries, Mark Anderson added: “We are proud to be a Sunderland based company, and delighted that the Mayor has accepted our offer of these specially labelled bottles which help demonstrate our support for the city.
“I believe that they’ll be offered to the many civic guests and business leaders the Mayor will welcome to our city over his term of office, and I hope that they’ll enjoy this culinary taste of Sunderland.
“Our city has a proud brewing tradition, and we hope that the success of ours and other breweries is helping revive that tradition and create more business success in Sunderland.”