SIBA response to Moorhouse’s release on discounting
Following the press release issued by Moorhouse’s on discounting by small brewers, SIBA has issued the following statement:
Julian Grocock, chief executive of the Society of Independent Brewers said, “SIBA agrees with Mr Grant that discounting by brewers is not helpful for the long-term health of the local beer sector. However, we don’t believe that many local brewers are using their Small Breweries’ Relief to fund discount pricing, it is more of an issue that many small businesses do not fully calculate their cost of production. SIBA is committed to creating opportunities for profitable business for its members and assisting them to create a sustainable business model.
“According to our most recent survey of how SIBA members are using SBR, discounting is at the bottom of a long list of priorities, well below investment in new equipment, staff recruitment and training and marketing.
“SBR is designed to help small brewers with the large costs involved in starting up and expanding a brewery, until they reach a size where they no longer need that help. We’re confident that the vast majority of our members understand this and are using their SBR wisely.”