BrauBeviale 2015: Welcome “home” – Sector get-together with heart and mind
The positive anticipation is great! After an impressive start to the new round of BrauBeviale – 1,128 exhibitors and 37,200 visitors in 2014 – the European beverages trade world is already counting down the days to the next get-together in Nürnberg. From 10th to 12th November at this year’s most important investment goods fair for the beverages industry, the entire focus will once again be on the process chain of beverages production: high-quality raw materials, high-performance technologies, efficient logistics solutions as well as sparkling marketing ideas – this is what it is about for all those who take their place at the sector’s traditional, regular meeting place.
Never change a winning team – that could be this year’s motto. “Last year BrauBeviale was impressive for all those involved”, says a delighted Director Exhibitions Andrea Kalrait. And she is promising: “Our new concept has really proved itself and that is why we will of course be sticking to it. Here and there we will still be making a few minor adjustments in order to obtain the best for all those involved!” The positive mood in all halls reflected an innovative and creative sector, which is always in motion and searching for specific, individual solutions. This is where the decision-makers come together and use the platform for dialogue and an exchange with their customers and interested parties.
In Hall 9 sommeliers at five separate tasting bars will each be dedicating themselves to a theme: hops, malt, yeast, specialties and different types of glasses for differentiated drinking pleasure. Here, particularly for trade visitors from the retail sector and catering industry, there is the opportunity to discover exceptional beers on an impartial and neutral basis. Partners in the tasting zone are Doemens, Rastal, Sahm, Spiegelau and TU Weihenstephan. The Craft Beer Corner information is available on the website at www.braubeviale.de/en/exhibitors/application/beer-tasting/.