MONSTER RESCUE FOR ICONIC BEER BRAND
Two well-known brands in the Highlands to resurrect another well-known brand!
The Loch Ness Beer brand has been rescued by a partnership between two well established Highland businesses – Cobbs Group Loch Ness and Cairngorm Brewery. The brand which won the “Best Branding/Design” award at the UK Beer marketing awards last month is now firmly in safe hands.
Loch Ness Brewing Company went into liquidation earlier this year resulting in a number of job losses in the village of Drumnadrochit, Loch Ness.
The brand had been developed over the last few years and had gained a number of high profile contracts including, more recently, one with Asda. They had also been in partnership with Cobbs Bakery to develop a new beer made from Cobbs scones called ”Beer Today Scone Tomorrow”, which unfortunately failed to reach the shelves after the brewery was put into administration before the beer was dispatched!
The award winning Cairngorm Brewery who previously bottled beer for Loch Ness Brewing Company, felt that the brand was too important to lose and the partnership with Loch Ness based Cobbs made complete sense. Rory Cameron, Managing Director of Cobbs Bakery and Sam Faircliff, Managing Director of Cairngorm Brewery decided to pool resources and rescue the brand to ensure it continued as a strong Highland craft beer brand.
Loch Ness Beer will be back on the shelves before Nessie makes her next appearance!
Sam Faircliff said: “The Loch Ness brand is so well know globally that it will be a great opportunity for the export market as well as here at home”
Rory Cameron said: “We are delighted to join forces with Cairngorm Brewery and we look forward to bringing Loch Ness Brewery products to our 17 Cobbs outlets across Scotland and further afield in due course.”
Further Information from:
Sam Faircliff, Managing Director
Cairngorm Brewery Ltd.
Aviemore, PH22 1ST
Tel: 01479 812222
Mobile: 07803 941111
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