Charity ale is back as a proven life saver
It’s back, after last year’s charity beer Tobi’s Tipple Special Edition really did save a life … Alan Pickering enjoyed a pint and whilst reading a bit about testicular cancer in the pub, it dawned on him that he was suffering from some of the symptoms.
Last summer, Alan contacted the Norfolk Brewhouse and literally said ‘Did you know your beer saves lives?’ So joining forces again with Norwich based charity It’s On The Ball and with support from of over 70 pubs and clubs across Norfolk, Tobi’s Tipple Special Edition is back on bars throughout January to continue raising awareness of testicular cancer.
After drinking a pint at his local club, the Bob Carter Centre in Drayton, just outside of Norwich, Alan said “The It’s On The Ball information, provided by The Norfolk Brewhouse with their (particularly fine) Tobi’s Tipple, prompted me to think that something wasn’t right. This opinion was subsequently confirmed by those infinitely more qualified than me, and although the effects of the operation and follow up treatment weren’t particularly nice my cancer was detected and treated at Stage 1 (the earliest and most survivable of four). As a consequence of this, my prognosis is very good. Some people I speak to regarding my experience seem to be very uncomfortable and embarrassed about the subject. Please try and get over this; I don’t like to think where I would be today if I’d been too embarrassed to visit my GP.”
Testicular cancer is the most common form of cancer amongst young men as well as a difficult subject to get men talking about. So creating a special beer, with the support of pubs, seemed like the perfect combination to increase awareness and conversations, whilst also encouraging people into their local in January, often one of the toughest months in a pub’s year.
Tobi is the charity’s pants wearing logo (an anagram of IOTB, the initials of It’s On The Ball). His oversized y-fronts have been seen at many events, increasing the awareness of the charity and its basic message for men to check themselves monthly. A ‘Pants Wall of Fame’ is a feature on the IOTB website and it is hoped that many more pictures will be added to this during the campaign.
It’s On The Ball was established in 2013 by a group of testicular cancer patients, their families and NHS staff, to help raise awareness and provide support to patients who have been diagnosed. Chairman of the charity, Vince Wolverson said “We really appreciate the support given to us by Rachel, David, and all the staff at the Norfolk Brewhouse. Not only are they helping us to raise awareness across the county, but as we have seen in Alan’s case, helping to save lives too. This is a great example of a small business and charity working together to benefit community welfare.”
Norfolk Brewhouse Brewer and co-owner David Holliday, said; “To us, supporting It’s On The Ball is a no brainer, by spreading a simple message we can all easily help save lives.
While incredibly heartening to know that we made a difference to Alan’s life, it also shows the simplicity of what we are trying to do – just spread the word. We do the easy bit, we just brew the beer and deliver, the pubs do the nice bit, they get to serve the beer and chat to their community – the real hard work is done by the small and totally dedicated team at It’s on the Ball – who with limited resources do all they can to help raises awareness of this killer disease.”