Beer Academy appoints new Director of Training
The Beer Academy has appointed Alex Barlow as its Director of Training and Chief Examiner to replace George Philliskirk, who retires after nine years with the organisation.
Simon Jackson Beer Academy Director said “Under George’s stewardship the Beer Academy has established itself as one of the World’s most respected providers of Beer Education and he was always going to be a very tough act to follow.
I am delighted that Alex has agreed to take up the mantle. His career as a Master Brewer, brand manager for a number major beer brands and independent brewing consultant makes him uniquely qualified for the role. Developing compelling beer training requires not only state of the art technical knowledge but also tip top communication skills. Alex has both in abundance.”
Alex Barlow said “Too many people still think that beer is a rather boring commodity that all tastes the same. Nothing can be further from the truth. It’s the most fascinating drink in the world. Companies that successfully get this message over to their customers are thriving. My ambition is that everyone who works in the sector gains the knowledge and confidence to inspire people and set them on a voyage of beer discovery.”