Saltaire lands first national supermarket listing at Waitrose
From next week, 84 Waitrose stores nationwide will stock one of Yorkshire’s best-selling craft beers Saltaire Blonde 4.0%, as Saltaire Brewery’s first national supermarket listing goes live.
First brewed in 2008, Saltaire Blonde quickly became Saltaire’s most popular beer and is available in cask, keg and bottle. Its creamy, soft malt flavours, delicately hopped with Czech and German hop varieties for modest bitterness and slight spice flavour make it a refreshing and easy to drink beer for any occasion.
To meet the growing demand for all its beers, the Brewery recently expanded its brewing capacity by 30 per cent with the installation of new fermentation facilities, which were officially opened by HRH The Princess Royal on 14 January. Saltaire Blonde’s popularity regionally and now nationally means that it will continue to make up around 60 per cent of the Brewery’s annual output.
Tony Gartland, Saltaire’s managing director said, “Our aim is to always brew tasty, quality beers for discerning drinkers anywhere, but our heartland is Yorkshire. We’ve been supplying Waitrose regionally but this national listing is a very significant win and a first for us! We’re delighted that Waitrose has given us this opportunity – we’ll do everything we can to make it a huge success for them and us. We’re also looking forward to introducing one of Yorkshire’s most popular beers to a much wider audience.”
Waitrose Beer Buyer, Kate Prall said, “As champions of British food and produce, we think Saltaire Blonde, brewed in the heart of Yorkshire and one of the region’s most popular beers, is a great addition to our beer range nationally.”