BrauBeviale 2015: Innovations stimulate
From 10 to 12 November it will be opening its doors once again: BrauBeviale. Several months prior to the event preparations are in full swing – at NürnbergMesse as well as for the total of around 1,150 exhibitors. At the renowned investment goods fair for the beverages industry they will be presenting innovations covering all aspects of raw materials, technologies, logistics and marketing to the expected total of 37,000 trade visitors. But solution-orientated beverages concepts will also be setting key impulses.
Writing mails, texting or posting – the daily communication merry-go-round is turning ever faster, terms such as work-life-balance are on everyone’s lips. Drinks with concepts building on attributes such as relaxation, health and fitness are experiencing ever-growing demand. In addition, the winners include those products which place their faith in values such as tradition, sustainability and craftsman’s skill. Following the great success of the Creative Beer Culture trend theme last year, BrauBeviale is expanding the spectrum of creative drinking enjoyment: beer specialties meet Premium Spirits. Today the beverages’ packaging must impress more than just its optics: Aspects such as lightness, convenience and sustainability play a key role.