Now lager's top as craft brewers transform perceptions of this long-maligned import
Lager has long been dismissed by discerning drinkers as cold, fizzy and flavourless – until now, when a British brewing revolution is turning the taps on dozens of new craft lagers.
This weekend the latest addition will make its appearance in pub beer fridges and on supermarket shelves. The Scottish firm Brew Dog hopes its new beer – This is Lager – will “redefine” a beverage that has “for so long been defined by shallow, listless beers undeserving of the name” and will “perpetuate a movement of craft breweries blazing a new trail for lager, proving that it’s a misunderstood, neglected beer style”.
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