Strategic team changes mean exciting times as Purity looks to new markets
The Warwickshire based craft brewery has made a number of key appointments since the beginning of September as it embarks upon a new strategic direction, with five new colleagues joining the Purity family on the farm in Great Alne, near Stratford upon Avon.
Purity is making a commitment to offer direct deliveries into London and Bristol to grow its geographic portfolio and has bolstered its sales team accordingly. Elaine Moffatt has joined the team as East Midlands Account Manager, whilst Matt Surridge has been appointed Account Manager for London. A third appointment to the sales team has seen Sam Doughty brought in to support with telesales.
Mark Johnson has also joined the Great Alne team as a new drayman, responsible for deliveries across the Midlands, whilst John Conod has been appointed as Front of House Manager. John will lead brewery tours and oversee the brewery shop and online store.
There have also been two internal changes to the structure of the team, with existing colleagues Darryl Hinksman and Simon Lewis being made Director of Sales and Key Accounts Controller respectively.
With another successful trading year seeing a 24% increase in sales, the brewery has fast become a household name in the region. Purity is now hoping it can enjoy similar success in the new geographical locations where it will introduce its beers, brand values and strong eco-friendly credentials to the London and Bristol markets.
And not to be outdone by additions to the brewery team, much-loved 5% hoppy beer Saddle Black is back in cask from 3rd November.
Saddle Black’s return follows the successful launches of Purity’s first keg products, Longhorn IPA and Lawless Lager, reinforcing the brewery’s drinks range and ensuring the stars of the show are out en-force as the new strategic direction gathers pace.
Paul Halsey, Managing Director of Purity, said: “The new team members and deliveries into London and Bristol represent a truly exciting time for the brewery. We will continue building upon our relationships with local friends and customers, whilst further establishing Purity in the new regions with our commitment to deliveries. It’s good to see our old friend Saddle Black returning as well. We’re in for a great year and we can’t wait to get the wheels in motion.”
For more information about Purity Brewing or to order online, please visit www.puritybrewing.com or call the brewery shop on 01789 488007.