Wolds brewery celebrates Waitrose listing
The team at Yorkshire Wolds microbrewery, Wold Top Brewery is celebrating after gaining a listing for two of its award-winning real ales in selected Waitrose stores nationwide.
Great Taste three star gold beer, Wold Gold, 4.8% ABV, is continental style blonde beer with a soft, fruity flavour and a hint of spice that will be listed in 85 stores from 24th February whilst Anglers’ Reward, 4% ABV, a refreshing golden pale ale with a fruity bitterness & lingering aftertaste, will be in 84 stores from the same date. The RRP for both beers is £2.09/500ml bottle.
Brewery owner, Tom Mellor, who worked on the the listing with Cecile Simpson of ARC Retail Consultancy, is delighted with the contract and said: “It’s a great achievement for a small brewery like Wold Top to secure a listing in a large number of Waitrose stores and we’re proud of all of the hard work that the team has put in to secure this listing. We’re looking forward to receiving the feedback from Waitrose customers and to seeing a sales uplift around Fathers’ Day.”
Waitrose Category Buyer for beer, Kate Prall said: “Wold Top Brewery shares the Waitrose ethos of producing quality products from home and locally grown ingredients in a sustainable manner.
“We were looking to extend our award winning range of regional beers from craft breweries and Wold Gold and Anglers’ Reward are a great fit in terms of taste, packaging and the brewery’s green credentials.”
The contract marks the first significant listing that takes Wold Top Brewery bottled beers outside of its Yorkshire heartland.
In addition to the coveted three star gold award at the Great Taste awards, Wold Gold also won Bronze in the bottled gold beers category at the SIBA BeerX national awards and Anglers’ Reward won the Best Local Brew in the Yorkshire Post Taste awards.
Farm based Wold Top Brewery is part of the Higher Level Stewardship (HLS) scheme for environmental initiatives and is also working closely with the RSPB to promote its birdlife. It brews traditional real ale from home and Wolds grown malting barley, the finest hops and chalk-filtered water from the farm’s own borehole. Its range of award winning ales is also available through the website, independent, family owned retailers, farm shops, delis, hotels, pubs and off licences throughout Yorkshire and Lincolnshire.