Beer Academy appoints Development Director to step change growth
The Beer Academy has appointed pub retailing expert and Beer Academy Sommelier, Alastair Scott, as Development Director to spearhead the next phase of the organisation’s growth.
Beer Academy Director Simon Jackson said “The past three years have seen some great success for the Beer Academy. There are now over 40 Beer Academy Sommeliers and August set a monthly record number of course applications since the Academy was created ten years ago.”
“Our mission is to educate, enlighten and enthuse people about beer. The launch of recent campaigns like “Let there be beer” and “Its better down the pub” show that more and more people share this ambition. The time is ripe for the Beer Academy to step change its impact and revolutionise the way that people look at beer.”
Beer Academy Development Director, Alastair Scott said “My interest in beer and pubs was first sparked when I became a bar manager at University. This spurred me to join Bass when I graduated and I have worked in the sector ever since. The most important thing that I have learned in my career is that people are pivotal to commercial success. Their knowledge and passion is vital to inspiring customers. No one can succeed in the wine industry without a formal wine qualification. The same must be true for beer if we are going to succeed in changing public perceptions of the category.