Saltaire lands second national supermarket listing in Waitrose
From next week, 94 Waitrose stores nationwide will stock one of Yorkshire’s best-selling craft beers Saltaire Cascade Pale Ale 4.8%, this will be the second of Saltaire’s beers to achieve a national listing in Waitrose.
First brewed in 2007, Saltaire Cascade Pale Ale has become one of Saltaire’s most popular beers – an American style pale ale with the floral aromas and strong bitterness of Cascade and Centennial hops.
“We are delighted that Waitrose have given us this opportunity to extend the distribution of Cascade Pale Ale, to become our second national listing in Waitrose. In addition, our most popular beer Saltaire Blonde 4%, will more than double its distribution to become available in 212 stores” commented Ewen Gordon, Managing Director.
“We are looking forward to working in partnership with Waitrose and will do everything that we can to make this activity a success for both Waitrose and Saltaire! It will be great to introduce another of our great tasting, quality beers to a wider national audience outside of our Yorkshire heartland.”
Waitrose Beer Buyer, Kate Prall said, “It’s always great to see beers from our local range make a successful transition into the national beer range and Saltaire Blonde is a great example of this. Pale Ale is a popular style with our customers, so I have no doubts that Cascade will be just as popular with our customers.”
Saltaire Blonde’s popularity regionally and the expansion nationally means that it will continue to make up around 60 per cent of the Brewery’s annual output.