Ginger Tom scoops Bronze at the Australian International Beer Awards 2013!!
Competing with the best beers in the world at the Australian International Beer Awards 2013, Robinsons’ Ginger Tom demonstrated star quality by bringing home a bronze medal.
Now in its 21st year, the Australian International Beer Awards (AIBA) is the pre-eminent showcase for premium beer and brewing excellence in the Asia Pacific region. The awards are co-ordinated annually by the Royal Agricultural Society of Victoria (RASV) and the University of Ballarat and attract an extraordinary number of entries from both local and international breweries each year.
In 2013, the AIBA received record entries from more than 277 brewers from 35 countries. In excess of 1,490 beers from a range of styles were assessed by the expert panel of judges during one week of judging at Melbourne Showgrounds, an increase of 12 per cent on the previous year.
The judging panel was headed by chairman of the Craft Beer Industry Association, Brad Rogers along with 41 other judges from across the globe including Norway, Belgium, United States, United Kingdom, Japan, New Zealand and Australia.
Despite a record number of entrees competing in this year’s Australian International beer Awards, beer consumption in Australia (and worldwide for that matter) has declined over the last few years, hitting a 60-year low in 2010.[i] But it’s not all doom and gloom for the drinking industry – quite the opposite in fact. While beer volumes appear to be suffering, the truth is we have more breweries now than any time since the First World War and – more importantly – there’s more interest in beer than ever before!
This interest is being driven predominantly by the 18-30’s market looking to try new exciting beers … but these young at heart beer drinkers aren’t very brand loyal. In fact over a quarter of 18-24 year old beer drinkers consume at least six brands or more – a clear indication that they are open to (and actively seeking out) new products and beer varieties.[ii]If a beer is to be relevant to these beer drinkers of the future we need to provide them with new alternatives and innovative products.
Step forward Robinsons Ginger Tom, a lip licking blend of Fentiman’s Ginger Beer combined with multi-time winner of ‘World’s Best Ale’ – Old Tom, a beer that has been brewed to the same recipe for well over 100 years.
The delicious ginger beer is being lapped up internationally by Russia, USA, Denmark, Japan, France, South Africa… in fact, Ginger Tom is proving to be a top cat all over the world, winning prestigious awards and gaining international recognition as ‘The World’s Best Herb and Spice Ale 2013’ at this year’s World Beer Awards.
This is one cat that’s down with the kittens!