Truman’s launches three-strong keg range
New bespoke dispense font with hand-cast eagle lands on London’s bars
Truman’s, East London’s brewer since 1666, has launched a new range of craft beers in keg which will be available from late September. To celebrate the arrival of this new range, the company has teamed up with Louis Lejeune, the only surviving maker of custom car mascots, to create a striking new bespoke beer dispense font. It features a hand-cast bronze eagle – the symbol of Truman’s since the company was founded in 1666 – as its crowning glory.
“We are so excited to get these three new beers in drinkers’ hands. They combine bold hop flavours with classic Truman’s drinkability and are brewed with passion in the heart of East London,” commented James Morgan, re-founder of the Hackney Wick brewer. “We wanted to bring the same quality to keg that we do to cask and have invested in the very best equipment to ensure that we preserve all the flavours and aromas of the top quality malt and hops we use in every brew. With drinkers across the UK looking to experiment outside the usual bland beer brands, our new range provides them with exciting, modern flavours all backed with the Truman’s promise of drinkability, quality and consistency.”
The full range of beers:
Truman’s Pale (4.1%): A hop forward Pale Ale, brewed with zesty hops from New Zealand – it brings bags of fresh citrus flavours and bold hop aromas. True refreshment.
Skylark (3.9%): A superbly drinkable golden ale with a rich hoppy aroma. Packed with flavours of tangerine and orange zest with a crisp, refreshing finish. Think fresh fruit in a glass.
Roller IPA (5.1%): A full-on IPA, brewed with the punchiest of hops from the US and Australia. Deep gold in colour, it’s full of tangy tropical flavours with a bitter-sweet grapefruit finish. An IPA to keep rolling back for.
In addition, regular specials and one-off brews will join the new keg range.
“The new beer font to accompany the beers is absolutely spectacular and has been a labour of love for us. Each eagle has been individually hand crafted – it’s a true work of art. The new font ensures every pint is delivered in true Truman’s style. We already have a waiting list to get these installed in pubs and are making them as fast as we can – which for a hand-crafted product like this takes time!” Morgan added.
Traditional bronze foundry Louis Lejeune, was originally founded in 1910 and with its deep London heritage makes it a natural partner for Truman’s. World famous for producing “car mascots”, Lejeune individually casts each eagle in bronze, before it is finished in chrome. The eagle design is based on a traditional car mascot – the Alvis crested eagle.
All three beers are available directly from Truman’s from late September and are backed with a full range of POS and in-pub activity. Watch out for the regular “Eagle has Landed” promotions where Truman’s staff will be proudly pouring free beer from newly installed fonts at local pubs for lucky drinkers. Follow Trumans on Twitter (@trumansbeer) or Facebook for full details, or visit www.trumansbeer.co.uk.