Hawkshead Brewery Unveils New Branding
Evolution not revolution has been the key to Hawkshead’s modern, new look. “The industry is going through a period of change and we wanted to reflect that in the new, refreshing branding” said Hawkshead’s Managing Director, Alex Brodie.
The new branding, which includes a new logo, will run through each of their products, whether it be cask, keg or bottle and connect them all. It is an evolution of their existing brand, a design which builds on the brewery’s Lake District provenance.