Moorhouse’s says Cask Report vindicates ‘courageous’ investment
News that cask-conditioned ale has officially shed its ‘old man’s drink’ image has been warmly welcomed by Moorhouse’s, the famous ‘Pendle Witches’ cask brewer that has invested heavily in the future of the industry.
Despite the dire economic climate, Moorhouse’s went ahead with the launch of a £4.2 million brewing complex in Burnley only two years ago, trebling production capacity to more than 1,000 brewer’s barrels a week (some 15 million pints a year) to become the ‘north west’s newest regional brewery’. Since then, the brewery has enjoyed sales growth each year to reach the latest annual turnover of £4.5 million.
Now, this year’s Cask Report says there has been a ‘sea change in attitudes’ towards cask, which is now out-performing the beer market by 6.8%.
It reveals that while people are drinking less and going out less, when they do go out they are choosing beers more carefully, with cask ale a main beneficiary. Report author, Pete Brown, said: “It’s completely lost its image as an old man’s drink and now appeals to a broad range of drinkers, male and female, young and old.”
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