Sales Lead – Northern England
Sales Lead – Crooked River Brewing Co
Salary: £26,000 – £30,000 DOE + bonus
Location: North West (remote with regular field-based travel)
Start Date: ASAP
Crooked River is an award-winning independent brewery with a growing reputation for quality beer across both cask and craft formats. With several of our beers recognised at industry competitions, we’re now at an exciting stage of growth and are looking for a Sales Lead to help take the business further.
While this role has a strong focus on developing our cask beer sales — an area with significant untapped potential — it is very much a multi-channel sales position, encompassing craft keg, small pack and seasonal releases alongside cask.
The Role
Working closely with the Managing Directors and Operations team, you’ll take ownership of sales across a defined territory and beyond. Your remit will include strengthening our cask presence, growing craft beer distribution, and ensuring Crooked River is represented in the right venues, with the right beers.
This role suits someone who understands the nuances of the brewing industry, enjoys relationship-led selling, and wants the autonomy to shape how a sales territory develops.
Key Responsibilities
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Drive growth across both cask and craft beer sales, with a particular emphasis on strengthening our cask footprint
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Develop and protect relationships with existing core customers
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Identify and convert new trade accounts locally and out of county
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Use sales data and market insight to spot opportunities, gaps and trends
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Implement a targeted, commercially sound sales strategy focused on sustainable growth
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Support customers with product knowledge, staff training and range development
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Represent the brewery and our award-winning beers at events, festivals, tastings and trade activity
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Work with senior management to agree sales targets, forecasts and growth plans
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Manage orders and customer accounts using Breww and cellar management systems
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Attend regular performance and strategy meetings with the wider team
About You
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Minimum 2 years’ sales experience within the brewing, beer or wider drinks industry
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Proven track record of growing accounts and hitting or exceeding targets
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Strong understanding of cask beer, with experience selling craft beer also highly desirable
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Confident communicator and negotiator with a relationship-first mindset
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Commercially aware and comfortable analysing sales data
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Self-motivated, organised and able to manage your own time effectively
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Approachable, professional and confident representing a brewery and its products
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Genuine passion for beer, styles and the wider industry
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Full, clean UK driving licence
What We Offer
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£26,000 – £30,000 basic salary (DOE) plus performance-related bonus
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28 days holiday including birthday leave, plus bank holidays
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Incremental annual leave increases
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Flexible working with autonomy to manage your own schedule
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Generous staff discount across the brewery, taproom and beer shop
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Opportunities to get involved in brew days and product development
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Company pension contribution
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Discounted merchandise
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Regular socials and a supportive, friendly team
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A key role in shaping the growth of an independent, award-winning brewery
Crooked River is an equal opportunities employer and encourages applications from all backgrounds.
To apply, please send your CV and a short cover letter to:
info@crooked-river.co.uk
